fox WORLD THEME PARK entertainment retail

Retail Design, Entertainment Retail, Theme Park

21st Century FOX is about to launch its first FOX WORLD theme park in Genting Highlands Malaysia and asked SPARK to conceptualise a retail space for their Night at the Museum ride.

Overall view of the retail space entry on completion of the ride.  Animated characters are brought to life within the space via hidden screens and movement detectors
Zoning plan of the space showing themed corners, hot spot promotional fixtures and central feature encouraging full circulation and flow
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