555 Retail Theatre in China


This project involved the development of a comprehensive 3D visual identity for 555 including branded environments such as stand alone stores, kiosk concession stores, bars and clubs. Also taken through to high volume mass produced items such as product glorifiers, pack highlighters & mass and organised trade dispensing units.

Branding, Interior Design, Visual Effects
Examples of standalone boutique tobaconist stores in China
Duty Free installations in Hong Kong International Airport
Installations into bars and clubs - special branded areas visually owned by 555 in popular night spots
Installations into bars and clubs - art installations, animated lightign effects, LED tile walls with remote control function to adjust light effect, ashtrays and on table items
Pack highlighters and premium glass ashtrays for night spots
Mass-produced items for organised trade across China
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