Description
CAMP YAKINIKU - a fresh new identity for japan market
Congratulations to ZENSHO group for the successful launch of Yakiniku-Camp (焼肉キャンプ) pilot store late last year - brand identity, signage and exterior facade designed by SPARK. This is a themed restaurant based around North American style camping experience. The first store is located in Ogawamachi, Kodaira-shi, TOKYO.
The brand mark was created to be big, bold and confident and to represent the feeling of camping in the great outdoors
Very small part of the visual identity system developed for the brand
Concept sketch of the street front exterior facade of the restaurant
Actual finished restaurant in Kodaira, Tokyo - Night View (sky added)
Actual finished restaurant in Kodaira, Tokyo - Dusk View (sky added)
