CGV Megastar Vietnam
Redesign and rethink of a Korean cinema chain concept for adaptation into the Vietnamese market. The customer journey was studied to optimise each stage where much attention was placed on how to increase customer 'dwell time' in the lobby space before and after the film in order to better monetise the media space. CGV is one of the largest media production and distribution companies in Korea. Certain aspects of the Korean design needed to be revised and enhanced to suit the local market and to provide the ability to build additional revenue streams.
Branding, Entertainment, Digital Art, Interior Design