Description
DISNEY MAGIC LIGHTS UP DEPARTMENT STORES
Disney asked SPARK to develop a flexible retail program to allow it to penetrate quickly and efficiently into a large number of department store locations across South East Asia. The system was required to be flexible enough to be redressed and configured for all the various Disney franchises but also to merchandise various types and styles of products.
Initial concept designs showing system dressed for STAR WARS visual and merchandise. Digital product selector helps to align the on-line retail experience with in store experience
Initial concept design showing system re-dressed for Minnie Rocks the Dots visual and merchandise. Digital product selector helps to align the on-line retail experience with in store experience
Detailed specifications were produced for local contractors to manufacture and manage the adaptation of the design into variety of spaces.
