Automotive retail, retail design, brand strategy, brand identity

DRIVE+ is a premium automotive service brand developed by SPARK for the Philippines market to address the needs, wants and desires of the luxury car owner.
The project included brand strategy, positioning and definition, brand identity, tag line, brand manual, retail design strategy, flagship store design and implementation oversight

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Various detail shots of the completed project
Exterior concept rendering of flagship site showing car drop off area, main entrance doors and window feature display
Various detail shots of the completed project
Concept rendering of the view from the main entry doors looking into the customer consultation area
Interior view of the flagship outlet.  Feature wall and vertical garden lead to customer lounge, retail area off to the right side.
All branded collaterals were created as part of the project from uniforms to marketing templates
Comprehensive brand guidelines were developed to support the brand launch
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