Highlands Coffee–Building a Brand


Highlands Coffee branded environments, store collateral, brand & design manuals. This project required the development of the Highlands Coffee customer experience and all visual assets including the cafe branded environments, store collateral, packaged products, brand and design manuals. The brand has now been valued at over 50 Million USD and is currently being rolled out and operated in several countries outside its home market in Vietnam.

Branding, Interior Design, Packaging
Branded environments, brand identity refinement and definition, branded store collateral
Store environments–over 50 cafes rolled out nationwide
Visual assets, brand manuals, menus and food photography
FMCG products from roasted and ground coffee ranges, promotional packs, diversified packs, ready to drink coffee
FMCG products including 3-in-1 packs and instant coffee jars
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