ICHIKOKUDO - A BRAND NEW HOKKAIDO SEAFOOD EXPERIENCE
SPARK was tasked to design a completely new Japanese seafood ramen food experience for a multinational Japanese Food Group. All visual aspect of the brand were developed by SPARK - from the logo and visual identity, branded table items, menus and merchandise and of course the physical space itself. It was designed to enable easy adaptation and replication to multiple locations. The first pilot site has just been launched in Singapore at Suntec City Tower 1 - make sure to stop by for a bowl.
FMCG, Travel Retail, Airport, Fixtures, Rollout