Proton Edar Automotive Malaysia


Repositioning of Malaysia's national automotive company Proton Edar through facility design and customer experience enhancements for flagship greenfield showroom and service centre sites. This was a substantial rebranding and positioning project including everything from the building’s architectural design & interior design, graphical brand expressions, brand communication, defining the customer experience and service standards, design manuals and benchmarking of signage program and pilot sites.

Architecture, Branding, Interior Design
Flagship 'platinum' stand alone 3S showroom and service facility
Concept visual
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