Tiger Balm Retail Presence
Tiger Balm retail fixture and on shelf communications program. Prototyped, tested and rolled out at Changi International Airport Singapore. A range of retail fixtures developed for Tiger Balm to express the Asian heritage of the brand whilst presenting a progressive contemporary edge. Information panels designed to assist navigation of the product range and to better understand the various Tiger Balm products on offer.
FMCG, Travel Retail, Airport, Fixtures, Rollout