Tiger Balm Retail Presence


Tiger Balm retail fixture and on shelf communications program. Prototyped, tested and rolled out at Changi International Airport Singapore. A range of retail fixtures developed for Tiger Balm to express the Asian heritage of the brand whilst presenting a progressive contemporary edge. Information panels designed to assist navigation of the product range and to better understand the various Tiger Balm products on offer.

FMCG, Travel Retail, Airport, Fixtures, Rollout
Completed wall unit in Changi Airport Terminal 3
Prototype unit in test phase as part of rollout into Changi Airport and beyond
Category shelf communication panels
Sited unit in situ
Production drawings
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