Description
VW OPEN HOME ACTIVATION
An exercise in how to bring the VW brand to the customer rather than the typical way of expecting them to come and find the showroom–A modular 'open home' concept was developed as a complete activation package to be deployed into heartland shopping malls where the target consumer is naturally spending their time. The concept was developed as a brand activation package, including traffic generating activities, engagement activities and followed a clearly scripted customer experience maps.
Overall perspective of standard configuration
Exploded view showing how the stand breaksdown into prefabricated components and how it can be reconfigured into various sizes and shapes
Overhead view
Side elevation
Back yard bench seats with interactive gamified activities
